PrintSmarter
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Automation Layer

From order to output — automatic, without developers.

Routing, preflight, personalisation, approvals, shipping logic and tracking — the steps between a placed order and a produced job run themselves, so your people handle exceptions, not routine.

Book a demo The automated flow
60–80 %
less manual effort across the order journey
order placed → preflight → routed → produced → shipped
What runs itself

Six steps, no hands required.

01
Auto-routing to production

Each order is sent to the right system in your network automatically.

02
Self-upload + preflight

Customers upload artwork; Callas and Enfocus Switch check it, with an error report in minutes.

03
Personalisation (VDP)

Variable data printing from CSV or data feeds — automatically, at volume.

04
Approval workflow

Route proofs to the right approver before anything goes to press.

05
Shipping logic

By product, weight, quantity, category, group, location or destination country.

06
Tracking + QR shipping station

An internal QR station closes the loop and pushes tracking back to the customer.

Preflight that scales

Bad files caught in minutes — by Callas and Enfocus Switch.

Every upload is checked automatically against the job's requirements. Customers get a clear error report fast, so production never starts on a broken file.

CallasPDF/X validation & fixups
Enfocus Switchorchestrated processing flows
FAQ

Questions about the Automation Layer

How much manual work does this really remove?+

Typically 60–80% of the manual steps along the order journey — routing, file checks, proofs, shipping decisions — run automatically, so staff focus on exceptions instead of routine handling.

Which preflight tools are used?+

Callas for PDF/X validation and fixups, and Enfocus Switch to orchestrate the processing flows. Uploads are checked against each job's requirements with a fast, clear error report.

Can shipping rules match how we actually ship?+

Yes. Rules can key off product, weight, quantity, category, customer group, production location or destination country — combined as you need. The QR shipping station closes the loop.

Do I need developers to set up automations?+

No. Automations are configured in the interface — routing, approvals and shipping logic without code. The flows are modelled on how a real shopfloor actually produces.

NEXT LAYER
Web2Print Editor
CI-compliant by design.

See the order journey run without hands.

We'll trace one order from upload through preflight to shipping. Around 30 minutes.

Book a demo
Approx. 30 min · EN/DE · GDPR-compliant